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Over the last months I met hundreds of customers. It is somewhat humbling to learn about the many powerful applications built with D6, D7, Delphi 2005/2006/2007, XE2/3 and newer RAD Studio versions. Especially astounding is the number of great applications that are still maintained and evolved with D7 or 2007 technology. One of the great things about these is that they keep working and working, so why modernize and invest now? Tech is changing faster than ever before, so unless your app looks and feels modern, unless your app architecture is flexible – it can be obsolete faster than you think. Also, Windows 10 is changing a lot of things - eventually some of these old versions may not run so well and we recently informed selected customers that may be impacted.
Of course, we all benefit from your modernization! We can invest more and you have even better applications...
You may be surprised how much of the new trends, such as micro-services, REST APIs, Cloud Hosting are supported with RAD Studio 10.1.2. Our new Webinar series and exciting education initiatives will keep us not only on par with the competition, but leapfrog them in many areas. Our support for IoT, for example, is pretty cool.
I push the Product Team by constantly asking what is new and interesting that gets customers excited, and they gave me a nice bullet list that I thought to share…
We can sell Delphi and even C++ Builder better. We tend to be too shy about what we bring to the table. The analysts have not been especially kind, as they look for the next new thing. I think that what we bring is incredibly relevant to the market. Fast and efficient development does not get old and we do it better than anyone else.
Our team put together a really nice summary of Embarcadero for developers, "We Are Embarcadero" that I encourage you to download and share!
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