Why Your Business Needs to be More Intelligent

Intelligence has long been the hallmark of outstanding individuals in many diverse fields. Careers in science, business or technology are all examples of endeavors that demand a certain degree of intelligence to ensure success. Individuals exhibit intelligence in a variety of ways. They may be exceptionally adept at using the knowledge gained through study and instruction to demonstrate their intelligence in primarily academic ways. Other people’s intelligence may be more attuned to interpersonal relationships which leads them to more managerial than technical roles in an enterprise.

Not everyone uses the intelligence at their disposal in the most beneficial way to themselves or society. Everyone has heard stories of exceptionally intelligent people who for one reason or another choose to use their gifts for nefarious purposes. Black-hat hackers are a good example of this type of misguided use of intelligence. Many of us also know really intelligent people who are challenged when called upon to exercise common sense. Like a chess grandmaster who has trouble selecting an appropriate wardrobe. Intelligence has to be used correctly to provide real value.

The concept of intelligence has recently crossed over to the business realm. Business intelligence (BI) refers to processes that are used to analyze data to create informative presentations from which an enterprise’s leaders can make informed decisions. It is largely technology-driven and employs many different methodologies and tools in its quest to squeeze the last drop of useable knowledge from a company’s data. There’s never enough BI in today’s competitive business climate. As with individual intelligence, it must be used in the right way to furnish value to an enterprise.

Why Business Intelligence is Important

You might think that business intelligence is just a buzzword that can get filed away with concepts like quadrophonic stereo systems. You would be mistaken. BI offers significant advantages to organizations that have it and employ it effectively.

  • A robust BI system incorporates data from all aspects of the business. Customer, production, and financial data is synthesized to produce informative reports and data visualizations which help executives make fact-based business decisions.

  • Improved efficiency can be an outgrowth of a business intelligence system. By looking at a company’s information holistically, it is possible to identify areas where internal or company-facing procedures can be modified to make them more effective.

  • Enhanced sales presentations can be produced by querying a BI system. It can help identify trends and customer preferences that help close a deal or attract new clients.

  • Identifying new opportunities is another benefit of a business intelligence system. Once again, the ability to uncover valuable insights hidden in a company’s accumulated data resources by treating it as an enterprise-wide asset produces viable results.

The confluence of big data, eCommerce, and steadily increasing computing power have made the idea of business intelligence a reality. Organizations that ignore the potential benefits of a BI system do so at their own risk.

Tools to Make Your Business More Intelligent

Individuals may run into the limits of their cognitive abilities despite their best efforts. While their store of knowledge can be increased, the degree of native intelligence they can exercise is not readily increased. Fortunately for business leaders, this is not the case with BI. Through the use of the proper tools and techniques, business intelligence can be increased and turned into more value for an enterprise.

Data analysis is at the heart of a business intelligence system. Data is the raw material of BI and analysis transforms it into usable reports and visualizations. Maintaining the systems that produce BI is critical to their continued viability. You need to know that the data used by your BI system is accurate and up to date.

IDERA’s SQL BI Manager is a software tool designed to manage the business intelligence data stored in your SQL Server databases. It performs comprehensive monitoring on the SQL Server Analysis Services (SSAS), Server Reporting Services (SSRS), and SQL Server Integration Services (SSIS) to ensure your systems are performing the critical analysis that powers BI.

SQL BI Manager lets you see the performance of the servers and models that provide analysis so they can be tuned for optimal efficiency. Configurable alerts keep you informed of potential problems without a flood of irrelevant messages. A web-based dashboard enables you to check the status and address issues with your BI server instances from anywhere. BI Manager will help your business become more intelligent by using its data in innovative and productive ways.